Active promotion of Binance in Ukraine
This year, Binance started to promote its brand in million-strong cities of Ukraine actively.
First, this summer, we could see the ads of the world's largest cryptocurrency exchange on the boards of public transport in Kyiv, Kharkiv, Dnipro, and Odesa.
Meanwhile, in November, you could see a lot of cabs in Kyiv, branded in the exchange's corporate colors and featuring the Binance logos on the sides.
The cars are branded not only on the outside but also on the inside. Passengers traveling in the rear seats can see ads on the headrests of the front seats. The ad contains a simple four-step instruction on registering at the exchange via a mobile app using a QR code and buying the cryptocurrency for UAH. At the same time, passengers are invited to enter the TAXI promo code for a 20% discount on commissions.
Currently, Binance is actively building a team needed to open an official branch in Ukraine. In October, the largest Ukrainian recruitment platforms featured Binance's vacancy for the position of general manager based in Kyiv.
Just to remind you, Binance has previously signed a memorandum on cooperation with the Ministry of Digital Transformation of Ukraine on the cryptocurrency implementation. In 2020, the exchange opened accounts in Ukrainian banks and added a payment gateway that allows users to buy cryptocurrencies through its platform for UAH.