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Britain's largest bank bought a land plot in The Sandbox Metaverse

Britain's largest bank bought a land plot in The Sandbox Metaverse

UK bank HSBC purchased a plot of virtual land to engage the sports community and interact with financial services providers. The deal amount was not disclosed. 

According to the Sandbox press service, it is not the first big company to buy a piece of land. Previously it was done by Warner Music Group, Adidas, Gucci, Ubisoft, Atari, and others. 

Suresh Balaji, Chief Marketing Officer, Asia-Pacific, HSBC, said: “The metaverse is how people will experience Web3, the next generation of the Internet — using immersive technologies like augmented reality, virtual reality and extended reality. At HSBC, we see great potential to create new experiences through emerging platforms, opening up a world of opportunity for our current and future customers and for the communities we serve. Through our partnership with The Sandbox we are making our foray into the metaverse, allowing us to create innovative brand experiences for new and existing customers. We’re excited to be working with our sports partners, brand ambassadors, and Animoca Brands to co-create experiences that are educational, inclusive and accessible.” 

Following the disclosure of the new collaboration, the price of the SAND token shot up immediately by 10% and now is trading at $3.

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