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Italy fines Amazon and Apple $ 230 million for alleged collusion

Italy fines Amazon and Apple $ 230 million for alleged collusion

The Italian AGCM agency adopted a decision to fine two U.S. IT companies for €200 million (about $230 million) because of collusion. According to the antitrust agency, Apple reached an agreement with Amazon, creating unequal conditions for selling its products. 

Back in the fall three years ago, the two companies concluded an agreement that prevented some distributors from selling Apple and Beats branded products on the Italian Amazon marketplace, says an official statement from the AGCM.

As the agency points out, the sale was handled by Amazon, as well as by several other distributors selected in a "discriminatory manner." This has led to unequal conditions in the market, as the collusion has reduced the level and number of discounts on products of the American company, thereby violating the EU legislation. 

The investigation, completed on November 16, 2021, resulted in issuing a fine of €134.5 million to Apple and €68.7 million to Amazon. Another demand was to remove the current restriction by annulling the 2018 agreement. 

Apple and Amazon officials told Reuters that they acted solely and exclusively in the interests of customers. They are going to challenge the decision in court.

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